Contemporary Approaches To Business and Economics_{Editör: Mehmet BAYKAL, Aziz DAYANIR}

OUTLINE

Preface .1

CONSUMER NEUROSCIENCE AND NEUROMARKETING: A

QUALITATIVE STUDY ON THE SUCCESS AND FUTURE OF

NEUROMARKETING .5

Serhan Bilgin, Hayat Ayar Şentürk .5

A QUALITATIVE STUDY ON THE PREMISES AND CONSEQUENCES

OF DIGITAL CUSTOMER EXPERIENCE .27

Damla Yavuzyiğit, Hayat Ayar Şentürk 27

MANAGEMENT OF VIRTUAL TEAMS: AUTHENTIC LEADERSHIP.47

M. Zahid POYRAZ, Dursun YENER 47

The Impact of COVID-19 Focusing on The Food industry in Khartoum,

Sudan .63

Rahaf Osama, Waad Alhadee, Yusuf Kani .63

FINANCIAL CRISES: EXPLANATIONS, TYPES AND IMPLICATIONS.75

Haris Muminovic .75

FLEXIBLE WORKING IN THE TURKISH PUBLIC SECTOR 99

Gökçe Z. KAYA .99

THE EFFECT OF CENTRAL BANK’s INTEREST RATE DECISIONS ON

THE FINANCIAL PERFORMANCE OF COMMERCIAL BANKS 109

Selin Aydın .109

COMPARISON OF THE MACROECONOMIC PERFORMANCES OF

TURKEY AND EUROPEAN UNION COUNTRIES .121

Tacinur Akça 121

EVALUATION OF ARTIFICIAL MEAT And SUSTAINABILITY 137

Büşra MÜCELDILI, Barış ERDOĞAN 137

ANALYSIS OF THE DETERMINANTS OF FOREIGN DIRECT

INVESTMENTS FROM OECD COUNTRIES TO TURKEY WITH A

PANEL MODEL 151

Hande Aksöz Yılmaz .151

Bilateral Trade Between Turkey and China 171

Aziz DAYANIR 171

INFORMATION ABOUT EDITORS and AUTHORS 183